Do You Have a Clothing Designer ? – part 1
Monday, December 21, 2009 12:00Do You Have A Clothing Designer for your line? Is It You? Is it a friend? Is it someone you hired?
Who your designer is, should not be important to a beginning clothing line unless you have the budget to hire a well-known name. The main concern when finding a clothing designer, is “do they have great designs?” unless you are aiming to lose.
People like Diddy hire people such as Zac Posen and Max Wilson. Liz Claiborne places Kimora Lee Simmons on top of brands that need improvement. While those names draw attention and instant sales, it is not the true importance of a line. Understanding what you can and can not do with your manufacturer is the first law of producing a new clothing line without a doubt.
When starting a clothing line you should ask your T-shirt printer, overseas manufacturer, or whomever is producing your line what you can and can not do. They might not be able to print certain colors or have the materials for a desired effect you want like foil printing.
If printing, does your designer know size specifications for the print? You need to be sure you ask what is the maximum size your design can be! A bunch of distorted-image t-shrits would be the last thing you need to show up on your door step the day you officially begin your clothing line.
What is the ability of your designer? Are they a creative person or are they just throwing some text all over and calling it a design? A clothing line should consist of more than a brand name on a t-shirt. If a name or some words is all your designer can do, then its time for change.


