Clothing Line Help

[continued] Once established, you have a few options to expand your clothing line. Angel Investors, celebrities, and pre-orders with store accounts are all ways of funding expansion.

Going backwards, taking pre-orders from store accounts is the riskiest way to expand your clothing line and I would not recommend it typically. It is sure to cross your mind when looking to expand but I assure you it?s a lot harder than you will expect to manage that money properly. If you choose to go this way, put everything on paper and stick to that paperwork only to save money. If you come across an option that keeps some in your pocket, go for it, but do not spend against your clothing line expansion plans.

A second option, is celebrity backing. If you have celebrity contacts, a solid history, and a great expansion plan for your clothing line, you can always pitch the idea to a person with money and influence. If popular they already know their influence value and if a product is already successful on its own, the combination will only take the brand to global sales success. You will need to reinvent your marketing plan to utilize the celebrity?s image in association with the brand, but this is an almost sure way to sell your clothing line to store accounts internationally.