Marketing and Product Placement for Your Line (part 3)

Friday, January 8, 2010 12:00

american idol product placement

[continued] Do not ask for a multi-month plan which you pay the discounted rate each month. It shows your lack of seriousness to many and may get you ignored by a publication that could have done great things for your clothing line.

My favorite aspect of business is the promotional tactics. Giving away free clothing always brings people to your web site. Having a weekly giveaway planned into your budget might help you build a good e-audience. People will return to your site like it’s a gambling habit they can’t shake trying to win free clothing. Random giveaways in person also work. Don’t be afraid to visit places locally and abroad where your target audience are known to be in the open. If you can legally hand out free items, why not do it? It may help your brand catch on and take the attention of local store owners.

Last, remember all of these costs for your clothing line with additional spending money without hesistation. Create a nice budget that you can operate your clothing line under and do not look like a ‘joke’ asking for everything free. It never hurts to ask questions but know your limits. If you do not have a non-business relationship with a person its best to not pretend you do. Do not try to persuade someone into doing something for free. Your motives are usually obvious in business to a person who’s successful in the clothing industry because to be successful you have experienced a lot already.

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