Marketing and Product Placement for Your Line
Friday, December 25, 2009 12:00Marketing and product placement for your new clothing line is not hard to get. It does take money to make this happen regardless of what any clothing brand owner out there says. Nobody does things free today so thinking for a second you will be financially successful without spending money, is a second you have failed.
The basic start to promoting your clothing line’s marketing plan should be word of mouth. Telling every person you know about your clothing line is a simple, yet great way to drum up a few sales here and there. It may not be huge profit, but in business all profit is good profit.
Next, you will probably want to look into building public relations with sneaker, fashion, gadget, music, and/or whatever target audience web sites you can get low-cost press or advertisement on. With web sites such as Sojones, Kicks and Chicks, Nice Kicks, and other similar web publications you can start a reception of nice sales weekly, if not daily through your clothing line?s official web site store.
More than likely, to even get on a reputable fashion site or sneaker blog you will have to submit samples. Expect the expense of samples in your business plan.


